Giorgio Armani Because It’s You

Giorgio Armani Because It’s You,Armani launches two new Fragrances at the same time! a new pair is a new pillar of the Emporio Armani line representing “an olfactory incarnate form of authentic modern love”. The female edition BECAUSE IT’S YOU FEMME Eau De Parfum was launched in June 2017. Giorgio Armani himself was the protagonist in choosing the Fragrance Building, and in the design of bottles.

“Emporio is a Brand that wants to reflect the modern, the present, and this project captures two essential aspects of our time: on the one hand, the return to the true feelings – like love, on the other, the ever-increasing closeness between men and women, respecting their identities and individuality, “said Giorgio Armani.

The nose that created this female Fragrance is Anne Flipo of IFF. A floral-fruity, modern, fresh and sweet composition, due to raspberry, pink and vanilla arrangements as the prevailing ones.

How to Use?

Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a longer-lasting, stronger scent. After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.

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